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Industry 02 / 08 · FMCG & Consumer Products

Where Duty and VAT Reach the Shelf Price

Consumer businesses compete at price points that move in small increments. Customs valuation and VAT treatment decide the room you have.

Where the Pressure Sits

  1. 01

    A valuation position lands on the price list

    Customs valuation is not settled in the abstract. It arrives as landed cost, and landed cost arrives as a trade price that the market has already been quoted.

    Customs, Trade & Import Advisory

  2. 02

    VAT treatment varies by pack, promotion and channel

    The same product moves through modern trade, general trade and e-commerce on different terms. Each route carries its own VAT and VDS treatment.

    VAT & Indirect Tax Advisory

  3. 03

    Margin structure has to survive a fiscal change

    A budget measure or a reclassification can move gross margin across an entire portfolio at once. The question is what it does to the plan, not to one SKU.

    CFO & Commercial Advisory

Our Perspective

For consumer businesses, a customs or VAT position is a pricing decision that has not been recognised as one yet.

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Speak with our advisory team about the business issue behind the regulation.

Discuss a Business Challenge

Regulatory Insight.Commercial Intelligence.Practical Execution.

Practice areas

  • Customs
  • VAT
  • Tax
  • Trade
  • Regulatory Strategy
  • Commercial Advisory